Cineflix The Square Open Mall & IMAX

Sao Paulo · BrazilSingle source

PremiumCinemaIQ rates this IMAX room C, 32/100 — a modest premium screen, 237 m² of lit picture. The projector rests on a dated source, so the score is indicative. Data read 21 October 2026.

We don't have a link to this cinema's own page yet.

Map position approximate (city centre)

~IQ 32provisional

Respectable, but not the full IMAX proposition.

Spec sheet

Projection: IMAX Digital Xenon(as of 2021)
Screen: 21.2 m × 12.1 m (257 m²)
Screen shape: 1.75:1 — the fabric itself
Picture shown: 1.90:1
15/70mm film: No
Sound: Not published
Seats: 374
Screen type: Not a dome — curvature not recorded
Opened: 2012
Operator

⚠ Still trading, but no longer an IMAX venue. Cinema still trading (Cineflix The Square, Granja Viana/Cotia) with current programming, but the mall's own cinema page - still on the legacy /cinema-imax/ URL - now describes only 'Cineflix FX' (giant screen) and 'Cineflix VIP'. IMAX branding dropped; not on imax.com.

The projector here comes from a 2021 industry listing that we haven't been able to re-confirm. IMAX has converted a lot of screens to laser since, so a 2021 label is a 2021 state rather than a current one. Treat the score as indicative.

Why IQ 32

Screen size13/38

237 m² of lit picture · full marks at 700 m² · one source

Projection11/36

IMAX Digital Xenon · recorded 2021 · one source

Full 1.43 frame8/18

1.90:1 · the widest frame this room can show

Sound0/8

no sound specification published

How big, really?

Drawn to scale · figure = 1.7 m

1Traumpalast Leonberg IMAX · 38.8×21.0 m · picture 792 m², 3% never lit
2BFI IMAX · 26×20.0 m · picture 473 m², 9% never lit
3Cineflix The Square Open Mall & IMAX · 21.2×12.1 m · picture 237 m², 8% never lit
4Typical multiplex screen · 12 m wide, height not published

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Scale check

Familiar objects, same scale as the screen

2 double-decker buses fit on this screen (1 across × 2 up · 257 m² total)

What you actually see

Switch format — watch what lights up on this screen · why this matters

IMAX digital — what most “IMAX” showings actually are

dark

Screen: 257 m²
Picture: 237 m²
Screen used: 92%

0.9 m of this screen's height — 8% of it — stays dark for an IMAX 1.90 showing. The projector here can't produce the full 1.43 frame, so the top and bottom of the screen are never used at all.

Worth travelling for?

Your nearest premium screen isn't always the best one in reach

Cinepolis IMAX Theatre

Sao Paulo

Better screens within 75 mi

•Where to next

Every premium screen in Sao Paulo · All of Brazil

Also in Sao Paulo

Elsewhere in Brazil

Where this comes from

Single source

We treat a figure as confirmed only when two independent sources agree.

Screen dimensions: single source
Projector: single source
Operating status: verified not-imax

The projector here rests on a single source. It is the weakest field we hold across the network.

Showtimes

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